The Releasit Story: A Journey Through the History of Encapsulation in Commercial Carpet Cleaning

Introduction: The History of Encapsulation and the Birth of Releasit

Welcome to the fascinating world of commercial carpet cleaning innovation, where the history of encapsulation meets practical, real-world solutions. If you have ever wondered how encapsulation became the go-to solution for modern carpet care, the story behind Releasit is an inspiring tale of persistence, experimentation, and a quest for consistency in cleaning results. Discover how one man's journey changed the industry and paved the way for today’s effective encapsulation systems.

The Early Days: Challenges Before Encapsulation

Let’s rewind to the early 1980s. Rick Gelinas began his journey in commercial cleaning in 1982. Like many contractors, he faced constant challenges:

• Recurring problems with wicking in commercial carpets
• Inefficient methods, including hot water extraction
• Inconsistent results and frequent callbacks

Commercial glue-down carpets, particularly in busy retail stores and malls, proved a persistent challenge. Despite trying every available method and countless products from suppliers, Rick couldn’t find a system that produced consistent, profitable, and problem-free results.

Experimentation and the Birth of Encapsulation

As the years rolled into the late 1990s and early 2000s, Rick persisted in his search for a solution. His innovative spirit led to the exploration of new machine-chemical pairings. He realized that the solution was in merging the right equipment with advanced chemicals.

Rick's journey to encapsulation included:

• Chemstractor rotary extraction machines
• Cimex machines (which date back to the 1930s)
• Newly formulated encapsulation chemistry capable of polymerizing

He discovered that by pairing the powerful agitation of a Cimex with advanced polymerizing agents, he could finally break the cycle of inefficiency and callbacks. No longer did commercial carpet cleaning require excess amounts of water and the limitations of the extraction processes.

Key Insights That Changed the Game

• Commercial carpet is typically a short, synthetic fiber glued to the floor
• Low-moisture methods paired with polymer chemistry offer effective cleaning
• A blend of crystalizing polymer in the detergent suspends soil, enabling easy removal during post-vacuuming

Formulating Releasit: Chemistry Meets Innovation

Determined to find the perfect solution, Rick collaborated with experienced chemists and vendors specializing in carpet cleaning polymers. The breakthrough came from:

• A robust, newly-developed primary polymer by a specialized vendor
• Boutique ingredients from a secondary vendor adding targeted benefits
• Merging these components to form the foundation of the Releasit formula

This innovative polymer blend allowed Releasit to:

• Encapsulate and hold soil within polymers for easy removal
• Resist resoiling and wicking, preventing callbacks
• Deliver consistent, professional results with minimal training

How Encapsulation Works in Practice

Encapsulation cleaning with Releasit is simple and scientifically sound:

• Apply the encapsulation solution with a Cimex, rotary, cylindrical brush "CRB, or oscillating orbital machines
• The cleaning action and chemistry break down soil and oils
• Polymers encapsulate the suspended soil and dry into a brittle crystal
• The encapsulated soil is removed during routine post-vacuuming

This method ensures less downtime for facilities, faster dry times, and highly repeatable results—all pillars of modern carpet care.

The Releasit Difference: Benefits for Contractors and Customers

Releasit isn’t just another cleaner; it represents a shift in the history of encapsulation for commercial cleaning professionals. Here’s why it’s trusted industry-wide:

• Simple to use: Less training for technicians
• Consistent outcomes: Fewer callbacks and happy customers
• Efficient and profitable: Lower costs, more jobs per day
• Healthier buildings: Faster drying and reduced moisture-related issues

The Releasit team continues to pioneer new levels of cleaning performance. Every jug of Releasit is a testament to years of experimentation and relentless improvement.

Actionable Advice: Building a Consistent System for Success

So, how can contractors benefit from the lessons of the history of encapsulation?

• Invest in a quality encapsulation product with proven polymer chemistry
• Properly use compatible equipment for proper agitation
• Incorporate post-vacuuming to maximize soil removal
• Train technicians on low-moisture methods for consistent outcome

Remember: The goal is consistency, simplicity, and profitability—qualities that form the core of Releasit’s approach.

Conclusion: The Ever-Growing Legacy of Encapsulation

The history of encapsulation is a story of persistence and progress. From frustrating early attempts to today’s high-performance systems, it’s clear that continued innovation is crucial. Releasit’s journey remains inseparable from the evolution of modern commercial carpet cleaning, helping contractors deliver results that are easy, reliable, and profitable.

If you’re ready to advance your cleaning business with industry-leading encapsulation solutions, reach out to the experts at Releasit and Excellent Supply. Because the next chapter in the history of encapsulation is just beginning!